The Apprentice
Season 7 Episode 9 - Biscuit
The candidates are enjoying their day off when Lord Sugar turns up at the door. Suddenly it's down to work after he tells them to make, brand and pitch a new type of upmarket biscuit. Project managers get picked (in one case reluctantly) and then it's time for the teams to split up, with half off to a biscuit development lab in Swansea. The teams have two days to get the baking done and packaging designed. In Wales there are sharp elbows in evidence in one team as two of the candidates vie to get their idea made, whilst the other team goes straight for an after-school treat. The ultra-competitive team's focus group munches its way through lots of crunchy offers without a favourite emerging. No-one likes ideas suggested by fellow team members and in the end the decision is a compromise. On the other team, the branding for kids ends up losing precision and no-one can understand its selling point. Hard work in the development lab produces professional looking biscuits.
Episodes in Season 7
£250 Business Start Up
60 min
Mobile Phone Application
60 min
Discount Buying for the Savoy
60 min
Beauty Treatments
60 min
Create, Brand and Launch a Pet Food
60 min
Rubbish
60 min
Freemium Magazine Launch
60 min
Paris
60 min
Biscuit
60 min
Flip It
60 min
The Final Five
60 min
Fast Food Chain
60 min
How To Get Hired
60 min
Interviews
60 min
The Final
60 min
