The Apprentice
Season 7 Episode 2 - Mobile Phone Application
An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application. In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads. With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.
Episodes in Season 7
£250 Business Start Up
60 min
Mobile Phone Application
60 min
Discount Buying for the Savoy
60 min
Beauty Treatments
60 min
Create, Brand and Launch a Pet Food
60 min
Rubbish
60 min
Freemium Magazine Launch
60 min
Paris
60 min
Biscuit
60 min
Flip It
60 min
The Final Five
60 min
Fast Food Chain
60 min
How To Get Hired
60 min
Interviews
60 min
The Final
60 min
