The Apprentice
Season 7 Episode 5 - Create, Brand and Launch a Pet Food
In a pre-recorded briefing via a giant screen flanked by Karren and Nick, Lord Sugar has called the candidates to an advertising agency. Their task will be to create, brand and pitch a new pet food. But before they start Nick has a message from the boss - once again he picks the team leaders. One team chooses dogs, the other cats. Both teams split - one half to Lincolnshire to create the food, the other half staying at the agency to name and brand the product. Supported by Britain's biggest pet food manufacturer it looks like a breeze, but soon the teams are making some fateful decisions, sweeping aside advice from pet-loving focus groups and inventing product names so leftfield that even teammates can't understand them. Professional packaging for their products restores confidence momentarily, but the next job - to make commercials - plunges the teams into more confusion as they try to get creative.
Episodes in Season 7
£250 Business Start Up
60 min
Mobile Phone Application
60 min
Discount Buying for the Savoy
60 min
Beauty Treatments
60 min
Create, Brand and Launch a Pet Food
60 min
Rubbish
60 min
Freemium Magazine Launch
60 min
Paris
60 min
Biscuit
60 min
Flip It
60 min
The Final Five
60 min
Fast Food Chain
60 min
How To Get Hired
60 min
Interviews
60 min
The Final
60 min
