The Apprentice
Season 7 Episode 4 - Beauty Treatments
Lord Sugar gathers the candidates under the statue of Aphrodite at the British Museum, and reveals their next task: to set-up beauty treatment businesses in Birmingham. At the briefing, he re-balances the teams and personally appoints the project managers. The British beauty industry is worth 14 billion pounds annually, with the best margins in hands-on treatments, so Lord Sugar demands both teams offer these and sell cosmetic products off the back of them. After a choice of professional treatments have been offered to the teams, followed by a short wrangle over total body spray tan, the teams choose two treatments each and get down to some hands-on training. But one of the boys feels that touchy-feely beauty challenges his masculinity, and could worry his girlfriend. Under the watchful eye of Nick and Karren, the teams take their choices to Birmingham. One team goes for the city centre, while the other chooses an out-of-town mall.
Episodes in Season 7
£250 Business Start Up
60 min
Mobile Phone Application
60 min
Discount Buying for the Savoy
60 min
Beauty Treatments
60 min
Create, Brand and Launch a Pet Food
60 min
Rubbish
60 min
Freemium Magazine Launch
60 min
Paris
60 min
Biscuit
60 min
Flip It
60 min
The Final Five
60 min
Fast Food Chain
60 min
How To Get Hired
60 min
Interviews
60 min
The Final
60 min
