Frontline
Season 23 Episode 4 - The Persuaders
FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Episodes in Season 23
Sacred Ground
The Choice 2004
Rumsfeld's War
The Persuaders
Is Wal-Mart Good for America?
Secret History of the Credit Card
Al Qaeda's New Front
56 min
House of Saud
A Company of Soldiers
The Soldier's Heart
55 min
Israel's Next War?
Karl Rove -- the Architect
Death of a Princess (Updated)
The New Asylums
54 min