Backlight
Season 17 Episode 1 - YouTube, YouTubers and You
YouTube, owned by Google, has become one of the most powerful online media platforms in the world, fast to be replacing the viewership of television with over 30 billion hours watched per month in 2017. Young people flock to the platform in the hopes of fame and fortune, which comes for a select few, but not all, hence the allure to ‘make it.’ YouTube celebrities are now mainstream celebrities. The result is troves competing to live their lives as monetised open-wounds for the corporate platform, constantly pleading for subscribers, attention and engagement, all at the hands of Google, its secret algorithms, and the screen culture of spectacle, pornography, and targeted advertising. On both sides of the screen, the treadmill is all about keeping the ad dollars constantly rolling. YouTube, YouTubers and You offers a glimpse into this new media and advertising world, pondering how this culture may continue to undermine our future media and informational landscape. What sort of people and world is this culture creating and perpetuating?
Episodes in Season 17
YouTube, YouTubers and You
50 min
Episode 10
50 min
Episode 3
50 min
Episode 4
50 min
Episode 5
50 min
Episode 6
50 min
Episode 7
50 min
Episode 8
50 min
Episode 9
50 min
Episode 10
50 min
Episode 11
50 min
Episode 12
50 min
Episode 13
50 min
Episode 14
50 min
Episode 15
50 min
Episode 16
50 min
Episode 17
50 min
Episode 18
50 min
Episode 19
50 min
Episode 20
50 min
Episode 21
50 min
Episode 22
50 min
Episode 23
50 min
Episode 24
50 min
Episode 25
50 min
