Horizon
Season 50 Episode 7 - The Creative Brain: How Insight Works
It is a feeling we all know - the moment when a light goes on in your head. In a sudden flash of inspiration, a new idea is born. Today, scientists are using some unusual techniques to try to work out how these moments of creativity - whether big, small or life-changing - come about. They have devised a series of puzzles and brainteasers to draw out our creative behaviour, while the very latest neuroimaging technology means researchers can actually peer inside our brains and witness the creative spark as it happens. What they are discovering could have the power to make every one of us more creative.
Episodes in Season 50
The Truth About Looking Young
60 min
Mission to Mars
60 min
Eat, Fast and Live Longer
60 min
How Big Is the Universe?
60 min
How Small Is the Universe?
60 min
Defeating the Superbugs
60 min
The Creative Brain: How Insight Works
60 min
How to Avoid Mistakes in Surgery
60 min
The Truth about Taste
60 min
The Age of Big Data
60 min
The Secret Life of the Cat
60 min
Little Cat Diaries
60 min
Fracking: The New Energy Rush
60 min
Swallowed by a Black Hole
60 min
What Makes us Human?
60 min
The Truth About Personality
60 min
