

Buy It Now
JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.
Cast
Seasons & Episodes

E1The Panel Gets Dirty
Oct 30, 2024
Host JB Smoove welcomes Goop founder and CEO Gwenyth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 4 different entrepreneurs. A backyard party game, an emergency medical device, a dirty snack food, and a ‘magic in a bottle’ product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

E2The Bug Scream
Oct 30, 2024
Host JB Smoove welcomes Emmy winner and social media sensation Tabitha Brown, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. A slay-ing beauty tool, the daddy of all cleaning appliances, a fashion item that fits the bill, and a quirky home tool compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

E3Turning Up the Spice
Oct 30, 2024
Host JB Smoove welcomes comedian and AC Barbeque founder Anthony Anderson, Ring Doorbell creator Jamie Siminoff, and Amazon executive Tanner Elton to hear pitches from 4 entrepreneurs. A tech device for the urban commuter, a revolutionary kitchen tool, a royal food item, and an explosively fun kids product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
E4Lions and Ducks and Skunks, Oh My!
Nov 6, 2024
Host JB Smoove welcomes fashion mogul Christian Siriano, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 5 entrepreneurs. An odor busting clothing item, a quacky collectible, an attention-grabbing baby product, a visionary medical device, and an auto first-aid kit compete for a spot in Amazon’s exclusive Buy It Now Store and a chance to win $20,000.
E5Tony Pops Off
Nov 13, 2024
Host JB Smoove welcomes skateboarding legend and Birdhouse founder Tony Hawk, Ring Doorbell creator Jamie Siminoff, and Amazon executive Jenny Freshwater to hear pitches from 4 different entrepreneurs. A smart home accessory, a new camping must have, a fruity refreshment, and a thirst-quenching device compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
E6JB Gets Stuck in the Middle Seat
Nov 20, 2024
Host JB Smoove welcomes fashion mogul Christian Siriano, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 5 different entrepreneurs. A retro tech device, a curious travel accessory, a sweet new food, an AI-powered beauty tool, and a lifetime cleaning product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
E7A Shocking Game of Golf
Nov 27, 2024
Host JB Smoove welcomes Emmy winner and social media sensation Tabitha Brown, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. An explosively fun golf product, a colorful bathroom hack, a unique beverage accessory, and a sparkling beauty tool compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
E8The Legacy of Porkchop
Dec 4, 2024
Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. A triple threat personal accessory, an ergonomic pet product, a revolutionary cooking device, and a colorful new kids product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
E9The Panel Meet Dua Leafa
Dec 11, 2024
Host JB Smoove welcomes comedian and AC Barbeque founder Anthony Anderson, Ring Doorbell creator Jamie Siminoff, and Amazon executive Tanner Elton to hear pitches from 4 different entrepreneurs. A booming tech accessory, a crunchy drink, a botanical gadget, and a new must have for the tattoo community, compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
E10The Panel Get Confused - And They Like It
Dec 11, 2024
Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Jenny Freshwater to hear pitches from 4 entrepreneurs. A South Asian inspired snack food, an innovative fashion item, a product to light up your glam, and a balls-y sports accessory compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
E11The Panel Get Grilled
Dec 11, 2024
Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 different entrepreneurs. A fiery cooking appliance, a fashionably safe tech device, a blister-proof product, and a plunger with personality compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
E12Jamie Gets Buff
Dec 11, 2024
Host JB Smoove welcomes skateboarding legend and Birdhouse founder Tony Hawk, Ring Doorbell creator Jamie Siminoff, and Amazon executive Jenny Freshwater to hear pitches from 4 different entrepreneurs. A stackable fitness product, a hydrating pet product, a hands-free home accessory, and the tiniest gadget compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
E13The Panel Find Their Haven in the Woods
Dec 11, 2024
Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. An uplifting way to camp, an earth-friendly beverage accessory, a splash-proof toilet tool, and a portable comfort accessory compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Videos
Storyline
JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.
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