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Gruen Sweat

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First Aired:July 25, 2012

Seasons:1 season

Episodes:4

Status:Ended

The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.

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Cast

Wil Anderson

Self - Host

Todd Sampson

Self - Panellist

Russel Howcroft

Self - Panellist

Seasons

E1Episode 1

Jul 25, 2012

Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.

E2Episode 2

Aug 1, 2012

This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.

E3Episode 3

Aug 8, 2012

This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.

E4Episode 4

Aug 15, 2012

This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?