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Documentary

Enterprise

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First Aired:October 2, 1981
Seasons:3 seasons
Episodes:38
Status:Ended

Half-hour program on the "real-life adventure" of big business. Newsman Eric Sevareid, who served as host, described the series as neither "chamber of commerce boosterism" nor anti-establishment; rather, "an effort to report how various industrial sectors actually work."

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Cast

Eric Sevareid

Eric Sevareid

Self - Host

Seasons

Wildcatter

E1Wildcatter

28m

Oct 2, 1981

Bill Brodnax (Taurus Petroleum) drills for gas in the Cajun country of southern Louisiana. Witness how drilling is planned, financed, and carried out. In the closing moments, viewers learn alongside the wildcatter and his backers whether the well does in fact strike gas.

The Colonel Comes to Japan

E2The Colonel Comes to Japan

28m

Oct 9, 1981

Loy Weston, the American chairman of Kentucky Fried Chicken Japan, presides over 324 stores. Witness the setting up of a new outlet in northeast Tokyo.

Gulliver's New Travels

E3Gulliver's New Travels

28m

Oct 16, 1981

Examining the future of AT&T as its telephone monopoly ends and a new era of tooth-and-nail competition begins.

Fast Horse in a Bull Market

E4Fast Horse in a Bull Market

29m

Oct 23, 1981

The bizarre preparations for an auction where millionaires bid for race horses. (Tom Gentry Farms)

Bankrupt

E5Bankrupt

28m

Oct 30, 1981

Inforex was a $70 million-a-year computer firm that rode the high-tech wave to prosperity in the early 1970s. Founded in 1968, it had burst on the scene with the IKE, a television-like data entry machine that had rendered the old punchcard systems obsolete. But the company had never been able to come up with a profitable second product.

The Making of a Package Deal

E6The Making of a Package Deal

27m

Nov 6, 1981

Entertainment industries, searching for safer products with bigger returns on investments, have joined forces to create 'properties'. Witness one such property progress from inception to spinoff.

Dogfight Over New York

E7Dogfight Over New York

28m

Nov 13, 1981

One of the new airlines challenging the giants of the industry in the wake of deregulation, New York Air is followed from start-up to inaugural flight.

Catfish Fever

E8Catfish Fever

29m

Nov 20, 1981

Unhappy with the unpredictability of cotton prices, many Mississippi Delta farmers are converting their hardscrabble land to catfish "farms" of 80-acre ponds.

Not by Jeans Alone

E9Not by Jeans Alone

29m

Nov 27, 1981

Levi-Strauss attempt to market a moderately priced, mass produced men's suit.

The Kyocera Experiment

E10The Kyocera Experiment

28m

Dec 4, 1981

The San Diego subsidiary of Japan's fastest-growing company -- Kyoto Ceramic -- illustrates Japan's management techniques.

One Man's Multinational

E11One Man's Multinational

28m

Dec 11, 1981

Tom Bata, chairman of Bata Shoe, visits his company's manufacturing plants in Chile, Upper Volta, Mauritius, Sri Lanka, and Kenya.

The Jet Set: Boeing vs. the World

E12The Jet Set: Boeing vs. the World

28m

Dec 18, 1981

How market leader Boeing stays on top of the world aircraft business.

Start-Up

E13Start-Up

28m

Dec 25, 1981

John DeLorean, a former executive at General Motors, has used his fortune, reputation, expertise, and connections to produce a new sports car.

Tailspin

E1Tailspin

27m

Jan 6, 1983

Braniff executives try to restructure their company in this behind-the-scenes story of America's first major airline bankruptcy.

The Selling of Terri Gibbs

E2The Selling of Terri Gibbs

29m

Jan 13, 1983

Terri Gibbs, award-winning country-and-western singer, tries for a second hit album and super-stardom.

The Diamond Game

E3The Diamond Game

28m

Jan 20, 1983

William Goldberg, president of the Diamond Dealers Club, offers a window on the intensely secretive diamond market as we see newly mined diamonds graded, cleaved, sawed, polished, traded, designed, and sold as jewelry in fashionable Fifth Avenue showrooms.

The Buck Stops in Brazil

E4The Buck Stops in Brazil

28m

Jan 27, 1983

The high-stakes world of international banking in Sao Paulo, Brasilia, New York, and Zurich.

Buy-Out

E5Buy-Out

28m

Feb 3, 1983

Hyatt-Clark, a former General Motors subsidiary, is now one of the largest experiments in employee ownership in the country.

Fired

E6Fired

59m

Feb 10, 1983

A despondent fired executive must pull himself together and find another job in this Oscar-nominated docudrama produced by the National Film Board of Canada.

Chef's Special

E7Chef's Special

29m

Feb 17, 1983

Chef David Garo Sokitch arranges and oversees every complex detail that precedes the opening of his new San Francisco restaurant.

Hardball

E8Hardball

28m

Feb 24, 1983

The Oakland A's and their new management group encounter the hard realities of the business of baseball during the 1982 season.

Hong Kong Dresses Up

E9Hong Kong Dresses Up

28m

Mar 3, 1983

Textile magnate S.T. King and his company Wearbest manufacture designer jeans in one of the most regulation-free economies in the world.

West Meets East

E10West Meets East

29m

Mar 10, 1983

Four employees of California-based National Semiconductor Corporation tour Japan to observe how the Japanese are rivaling and surpassing American industry in a variety of fields.

All in the Game

E11All in the Game

27m

Mar 17, 1983

The business of video games, focusing on William Grubb, who left a vice president's position at Atari Inc. to start Imagic.

The New Space Race

E12The New Space Race

29m

Mar 24, 1983

Space Services, Space Transportation, and other private companies compete to develop astronautical shipping and traveling services in the business of communications satellites.

California Crude

E13California Crude

28m

Mar 31, 1983

Sun Oil Company prepares to bid on tracts off the California coast, in the risky and expensive business of oil leases.

Season 3 of Enterprise continued to air weekly, now interspersing updated editions of prior episodes in between the new ones.

Ted Turner and the News War

E1Ted Turner and the News War

28m

Jan 19, 1984

Ted Turner and Satellite News Network executive Lloyd Werner vie for advertisers, subscribers, and cable-system carriers as they jockey for position in the cable news business.

Life After Death

E2Life After Death

28m

Jan 26, 1984

Telophase Corporation plans to start America's first chain of low-cost crematoria and to market cremation as an alternative to burials.

Room at the Top

E3Room at the Top

29m

Feb 9, 1984

Will the new $125-million Westin Hotel in Boston be able to compete in a market already filled to capacity with luxury hotels?

On Key

E4On Key

28m

Feb 23, 1984

Ned Steinberger, owner of a small business that produces an innovative and extremely popular electric bass guitar, must cope with impatient customers and new competition.

Perfectly Frank

E5Perfectly Frank

28m

Mar 1, 1984

Frank Perdue, the man who turned chicken into a brand-name item in the Northeast, plans to market a new product: chicken franks. WARNING: May contain scenes of animal trauma.

Reel Estate

E6Reel Estate

29m

Mar 15, 1984

Texas real estate developer Trammel Crow attempts to lure Hollywood filmmakers to Dallas by building a state-of-the-art production complex.

Workout

E7Workout

28m

Apr 5, 1984

The Gloria Stevens chain of health clubs struggles to find a formula for survival in a volatile business climate.

Cash on the Vine

E8Cash on the Vine

28m

Apr 26, 1984

The prize-winning Matanzas Creek Winery in California attempts to escalate production without disrupting the delicate balance of supply, demand, and high quality.

The Million Dollar Scan

E9The Million Dollar Scan

29m

May 17, 1984

Israeli firm Elscint tries to develop, produce, and deliver a superior medical diagnostic scanner to compete with larger corporations.

Hot Chocolate

E10Hot Chocolate

29m

Jun 7, 1984

Winners -- and losers -- stake their fortunes on cocoa in the futures market.

Crosswind Take-Off

E11Crosswind Take-Off

29m

Jun 28, 1984

Lear Fan Ltd. and Beech Aircraft vie for a larger share of the market by developing a light, efficient corporate plane while battling technical problems, skeptical investors, and bureaucracy.

Hard Sell, Soft Sell

E12Hard Sell, Soft Sell

28m

Jul 12, 1984

Salespeople demonstrate their personal tricks of the ancient trade, to illustrate the psychology of selling.

Storyline

Half-hour program on the "real-life adventure" of big business. Newsman Eric Sevareid, who served as host, described the series as neither "chamber of commerce boosterism" nor anti-establishment; rather, "an effort to report how various industrial sectors actually work."

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