Sneaker Wars: Adidas V. Puma
The tangled rivalry that shaped sports.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Cast
David Beckham
Self
Usain Bolt
Self
Noah Lyles
Self
Winnie Harlow
Self
Darryl 'DMC' McDaniels
Self
Elaine Thompson-Herah
Self
Bjørn Gulden
Self
Harm Ohlmeyer
Self
Seasons
E1A Rivalry Begins
Sep 24, 2025
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
E2From the Courts to the Streets
Sep 24, 2025
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
E3Win at All Costs
Sep 24, 2025
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
Videos
Storyline
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
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