Overview

Generating over a billion dollars a year, the pickup business is shocking, secretive and--to put it scummy. Built up on urban fables and manipulation, video tutorials and high priced workshops push an agenda that women are attracted to men. If men can learn ways to overcome their shyness and become dominant, they'll certainly be 21st century Casanovas. That's what the leaflet says. Ross Jeffries's 1992 novel How to Get the Women You Desire into Bed inspired a production of diehard guys to push their techniques. With insider access to the movement's founders and leaders, that this provocative exposé dismantles that the"date and partner" methods hustled by modern snake-oil salesmen. From chat rooms to seminar halls, even these self-help-styled seminars are poised to benefit from anyone desperate enough to fall for their promises.